Advertising Specialist

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!

• Uber benefit for nearby metro stops.
• Recognition programs with cash rewards, gift cards, & more.
• Tuition Reimbursement, Lindenwood University, discounts & Diversity Scholarship for team members dependents.

SUMMARY

The Advertising Specialist is responsible for managing the creative process for the market. The successful candidate will be an expert in managing multiple projects, opening creative request forms for briefs, providing copy points, reviewing and proofing all creative and communications, design work within Adobe and design software, and displaying a strong work ethic and ability to timely complete projects.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Coordinates in-house and outside agency related projects through effective allocation of resources, monitors workflow for the market for direct mail, and communicates with internal requesting departments to ensure fulfillment of media and production deadlines in a timely, quality, and cost-effective manner.
• Supervise media allocation and production schedules in compliance with established marketing department guidelines and ensures the achievement of property plan objectives.
• Responsible for proofing all creative, communications, and website submissions.
• Successfully identifies copy writing errors and displays strong attention to detail when proofing.
• Succinctly produces creative request forms with correct info provided to the shared services team.
• Strong project management skills with the ability to juggle multiple projects and deadlines, to ensure timely delivery of direct and digital communications.
• Oversees outside agencies; monitors communication; ensures maintenance of, and adherence to, budgetary guidelines and timely and accurate delivery of advertising materials.
• Conducts meetings with internal departments (special events, F&B, Hotel and Casino Ops) to recommend appropriate and cost-effective advertising programs consistent with the overall goals and priorities of the property strategic plan.
• Maintains ownership of on-going programs: I.e.; Website - update and maintain.
• Manages on-property photo and still shoots with outside agencies and photographers.
• Creates front of house signage, digital media for coolsigns and website through graphic design skills.
• Directs Purchasing Department to ensure that user departments’ deadlines are achieved.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Graphic design experience and training with Adobe and design software is required.
• Marketing copywriting skills ideal
• Strong written and oral communication skills
• Self-starter that demonstrates outstanding organizational skills with strong attention to detail and follow-through and ability to manage multiple project responsibilities concurrently.
• Must be able to work with urgency and meet deadlines.
• Must proactively prioritize needs and effectively manage resources.

We’ve grown to become the most innovative omnichannel provider of entertainment experiences, thanks to our 12 retail brands representing 43 destinations across North America, and online gaming via theScore |BET.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer