Director of Sales

Starting Salary
USD $100,000.00/Yr.
Job ID
Ameristar Casino Resort Spa Black Hawk
US-CO-Black Hawk
Regular Full-Time
Hotel Operations & Retail


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We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 


Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!


  • Develops and books future business by identifying potential leads and actively soliciting future business within specified territory.
  • Negotiates and quotes rates and agreements on all Conference Center and Hotel business in order to maximize revenues for the Conference Center, Hotel and the Casino. This involves detailed follow-up to ensure a smooth transition from arrival to departure of guests.
  • Monitors, tracks and produce daily, weekly, monthly and quarterly productivity and revenue reports for all Conference Center Maintain the integrity of the client database.  Completes a pre-designated number of outside sales calls per week and submits a detailed activity report of all sales activity for that week including copies of all sales call reports.
  • Manage all financial operating expenses including, but not limited to, budget, P&L, labor costs, controllables, and cost of goods.
  • Ensures that the Sales Managers attend each function with the idea of meeting and greeting each client, and conducting introductions to the operations team that will be assisting them with their event.
  • Maintains knowledge of competitor’s sales and convention programs, including reader board monitoring at area hotels and convention centers, in order to generate future leads and to be aware of the caliber of service delivered at our competitors. Participate in outside functions – Trade Shows, NTA, Events, etc. and represent Ameristar at Public Relations functions – CVB, Chamber of Commerce, Community Organization, etc.
  • Maintains knowledge of all promotions throughout the property in an effort to stimulate and retain new business. Maintain communication and rapport with customers to ensure the utmost quality customer satisfaction.
  • Implements, adheres, and monitors all department and property policies and procedures, including, but not limited to, standards of conduct, attendance, appearance, cash handling, confidentiality, safety, signature sequence of service, and sanitation.
  • Maintain the morale of the department through open communication and teamwork by deploying targeted communication strategies that inform and build support. Supervise all aspects of employee relations including, but not limited to, hiring, coaching, mediating, recognizing, and evaluating Team Member performance.


  • Strong problem solving, mediation, coaching, and consulting skills.
  • Strong written and verbal communication skills.
  • Excellent verbal communication skills for variety of target audiences
  • Knowledgeable of applicable federal, state, and local employment laws.
  • Excellent customer service and relationship-building skills
  • Strong project management skills, managing multiple simultaneous projects
  • Fully competent in Microsoft Office and database management.
  • Ability to sustain a high level of confidentiality and professionalism.
  • Ability to maintain a high level of energy and take a proactive and strategic approach to dealing with issues.
  • Ability to work collaboratively and communicate effectively with team members at all levels of the organization.
  • Strong networking capabilities
  • Highly organized and detail-oriented
  • Bachelor degree required; MBA preferred
  • Five (5) years proven experience in outside convention sales/hotel sales, particularly in the Denver Metro area.
  • Ability to obtain and maintain a Colorado Support Gaming License.
  • Ability to maintain a valid state-issued Driver’s License.
  • Must be able to travel (up to 50% of time)


We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.


Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 


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Equal Opportunity Employer









Starting at 110,000 anually


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