Senior Marketing Operations Analyst

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

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• Performs comprehensive analysis of CRM campaign and market research data. Makes recommendations for improvement and delivers information based upon analysis findings.
• Utilizes business intelligence reporting tool and SQL to construct marketing performance analytics as required.
• Analyzes customer data, defines actionable segments and creates targeted lifetime value/customer life-cycle engagement campaigns and programs. Makes recommendations for campaigns based upon findings.
• Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager.
• Partners with the Director to lead the development, execution and management of the CRM strategy. This includes but not limited to the development and execution of omni channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, dynamic personalization and promotional strategies.
• Defines combined functionality of new and existing marketing channels. Develops realistic and executable road maps for successful function.
• Prepares analysis for measuring marketing performance across the property including but limited to areas of CRM Marketing, customer loyalty program, promotions, amenity offers, internet/social media engagement.
• Serves as a liaison between business units and Project Team in all areas of support and enhancements.
• Leads the analysis and business requirement gathering to develop detailed functional requirements for project scopes.
• Creates clear, concise, and complete functional specifications and requirements documents.
• Collaborates with BI team to test and verify that solutions will be successful.
• Maintains current knowledge of emerging CRM (i.e. Salesforce or Tableau), app technologies, and solutions.
• Provides training support to end users of business intelligence reporting and CRM tools as needed.
• Maintains CRM dashboards. Troubleshoots as needed and escalates issues to Manager.
• Performs data mining for campaigns and audits according to established guidelines. Presents information and makes recommendations for improvement.
• Develops database queries for counts and lists of records based upon real time analytics. Runs queries and develops detailed reporting upon findings.  Makes recommendations for database improvement.
• Prepares ad-hoc reporting.
• Identifies performance opportunities across marketing initiatives. Develops and presents recommendations for improvement.
• Creates presentations for budget meetings and operational reviews.
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs. 
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree (B.A. /B.S.) in Marketing or Finance from a four-year college or university; or three years of related marketing analysis experience; or equivalent combination of education and experience.
• Must have advanced knowledge of Microsoft applications (Word, Excel, Access, and PowerPoint). Experience with SQL, Tableau, Cognos, or other querying tools required.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
• Ability to adapt to changes in prioritization or schedules of items in the work queue as necessary when communicated/directed.
• Must have strong organizational skills and be detail oriented.
• Must have technical proficiency and knowledge in MS Office (Word, Excel, Outlook, and Internet Explorer).
• Must have advanced experience with databases.
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Must have excellent communication skills, both verbal and written.
• Must be able to meet deadlines, including projects that require a quick time frame.

SUPERVISORY RESPONSIBILITIES   

This job has no supervisory responsibilities.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer