Assistant Marketing Manager

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!

This position qualifies for a $1,500 Sign-On Bonus 

PLUS Competitive Benefits Packages, 401K Program with a Company Match, Property Amenity Discounts (F&B outlets, Starbucks, Retail and Spa) and more!

• Assist in the development and implementation of marketing plans and strategies.
• Assist in creating strategic plans, execution plans and promotions calendar.
• Assist in the oversight of media used to communicate current and upcoming brand and promotional efforts for the guests, team members, and regulatory agencies.
• Assist in managing and overseeing the marketing efforts and communication efforts for the company with a consistent and appropriate voice.
• Share responsibility for assessing, anticipating, and reacting to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions.
• Coordinates with Shared Services Teams to ensure creative requests are opened in a timely manner and all information provided is correct to meet deadlines.
• Oversee the approval process regarding CRM Marketing and loyalty offers to ensure mailings and emails are approved in a timely manner and meet established deadlines.
• Ensure social media, web and digital initiatives are monitored for opportunities to engage in active and relevant conversations about the property.
• Expertise with all company Brand and Loyalty programs and systems and provides input to improve direct marketing Brand efforts.
• Assist in negotiating and implementing marketing sponsorships in relation to sports teams, radio, and other third-party relationships.
• Manage vendor relationships, including sourcing and negotiation.
• Enthusiastically supports, actively promotes, and demonstrates superior internal and external customer service in accordance with department and company standards and programs.
• Responsible for supervising direct reports, encouraging ongoing team member learning and development, and fostering an inclusive and respectful team environment.
• Responsible for ensuring compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
• Maintains strict confidentiality in all departmental and company matters.
• Accountable for supervising and managing staff in the following areas of the Marketing Department: Database Marketing, Advertising, and Social Media.
• Accountable for creating effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
• Requires customer service standards are followed by department team members and addresses issues as they arise.
• Assists in ensuring team member compliance with legal and company policies and procedures.
  

• Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance, or related field; two years progressively more challenging roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media required.
• Proven time-management, creativity and critical thinking skills required.
• Must have excellent verbal, written, and interpersonal skills.
• Must have technical proficiency and knowledge in Microsoft applications (Teams, Word, Excel, and Outlook).
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
• Ability to communicate effectively with outside agencies, vendors, and other contacts.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic, tactful, and positive manner.
• Must have demonstrated ability to drive toward results.