Marketing Analytics Manager

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

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The Marketing Analytics Manager is all about querying and synthesizing first-party data to deliver easy-to-consume dashboards and data stories that fuel smart strategic reporting & recommendations for omnichannel casino and hotel marketing clients. Reporting to the Director of Marketing Analytics & Insights, this role will enable gaming & hospitality marketers across the company to make more, better, and faster data-driven decisions during this transformational time in our business.   

Join a team of curious, creative analytics professionals delivering insights through analytics product delivery that leverages omnichannel performance, customer behavior and hotel revenue management data.  

• Crafts and delivers data story presentations (to all levels of internal marketing clients) with efficiency and business context.   
• Proactively identifies growth opportunities; provides recommendations to help marketers across the company improve response, performance, and profitability.  
• Builds timely dashboards and custom analyses to illustrate the health of the business and to quantify effects of various marketing initiatives. Improves dashboards and source tables as needed for efficiency.  
• Key contributor to data strategy planning with BI and Marketing leaders for casino, interactive, and hotel data.  
• Creates presentations for budget meetings and operational reviews as needed.  
• Actively demonstrates superior customer service in accordance with department and company standards.  

You rock at telling a story through data analysis, and you’ve also got strong tech skills (like SQL coding and applied math) to tackle the tough business questions during this dynamic phase in our industry.  

• Expert-level experience querying and manipulating data using SQL is required  
• Experience building dashboards using data visualization tools including Tableau Desktop, and PowerBI is required.   
• Advanced knowledge of Excel and PowerPoint is required  
• Bachelor’s or Master's degree in business-related or quantitative field (Economics, Statistics, Math, Marketing, or equivalent) from a four-year college or university  
• 3+ years of experience in marketing analytics, data science, operational analysis preferably with a gaming, hospitality or in other omnichannel-related organization.  
• Experience in using statistics and data science tools on large datasets is required.  
• Must have a strong knowledge of relational database, ability analyze and interpret data, strong knowledge of statistical modeling.  
• Revenue management marketing experience preferred.  
• Ability to combine large amount of data and information from different sources to discover patterns and features necessary to build models  
• Must have strong organizational skills and be detail oriented  
• Ability to effectively visualize and present information and respond to questions from groups of managers, clients, including non-technical audiences  
• Excellent communication skills, both verbal and written required  
• Experience with R or Python is a plus   
• Revenue management experience a plus  
• Must be able to meet deadlines, including projects that require a quick time frame  
• Must be at least 21 years of age. 
• Sole Contributor role - this job has no supervisory responsibilities.  

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer