Director of Marketing

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

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• Develop and execute strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value.
• Develop and implement annual marketing plan for the property that supports the overall brand strategy for the company.
• Drive improved program results in all areas of responsibility through staff development and training programs, and established methods, procedures and guidelines to maintain desired standards, and high-quality service, then monitors results through inspection, evaluation and analysis. Makes changes if necessary to achieve desired result.
• Responsible for assessing, anticipating and reacting to the competitive marketplace regarding marketing strategies, programs, campaigns, and promotions.
• Lead departments through active participation.
• Management accountability for all team members for day to day and long-term operations to include hiring, training, and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation.
• Ensure appropriate IT resources are available to run programs.
• Familiarization with all company Brand programs and systems and provides input to improve Brand direct marketing efforts.
• Responsible for the overall integrity of daily operations, offers, and customer database information. Maintains compliance with policies and procedures.
• Present oneself as a credit to the company and encourages others to do the same.
• Perform all other related and compatible duties as assigned.

• Must be 21 or older.
• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university; or equivalent experience. 
• Five years progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
• Must be proficient in Microsoft applications (Excel, Access, Word).
• Proven managerial and critical thinking skills required.
• Must possess excellent employee relations skills.
• Good oral and written communication skills.
• Ability to respond calmly and make rational decisions when required.
• Measurable objectives as defined on annual Performance appraisal.
• Teamwork – ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
• Financial results that meet or exceed budget expectations for revenue generation and cost control.
• Compliance with all regulatory, governmental, and safety requirements.
• Development of team to include completion of all required training and knowledge of all policies and procedures relating to their positions.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
• Other duties, as needed

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer