Digital Marketing Administrator

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!

• Works with the Assistant Marketing Manager to develop and execute innovative strategic plans to increase customer acquisition, maintain retention and generate revenue from all omni-channels.
• Provides assistance in the areas of advertising, property marketing and promotions.
• Responsible for routing approvals for all advertising, promotions, social and events collateral.
• Manages the planning, implementation, and oversight of digital signage projects.
• Uses various digital management software to schedule and maintain current brand and promotional creative on all digital signage across the property.
• Serves as a day-to-day corporate advertising contact, relaying important information on the status of deliverables, meetings, events, and other initiatives to Assistant Marketing Manager and internal stakeholders.
• Assist with the creation of engaging, timely and easily accessible content for all social outlets.
• Ensures adherence to established brand standards, guidelines, and voice in partnership with property outlets and external agencies.
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.
• Responsible for ensuring compliance with all regulatory concerns within area of responsibility and reporting potential issues to Management.
• Maintains strict confidentiality in all departmental and company matters.
  

• Bachelor’s degree in marketing, Finance, or related area; or equivalent combination of education and experience.
• Strong technical proficiency and knowledge in MS Office (Word, Excel & Outlook) and Teams.
• Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
• Must be able to work independently.
• Excellent organization and collaboration skills.
• Detail-oriented and willingness to learn and adapt with technology.
• Knowledge of computers, Word and Excel programs and quantitative analysis skills helpful.
• One (1) year of related experience required, preferably in Marketing.
• Familiarity with current and emerging digital marketing trends.
• Must have the ability to think critically and creatively.
• Familiar with Adobe Creative Suite and Canva.
• Ability to follow verbal and written direction.
  

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer