Social Media Administrator

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!

The following and other duties may be assigned as necessary:

• Develops, manages, and implements operational goals and monitors achievements of performance and profit objectives for social strategy for Hollywood Casino Toledo.
• Responsible for assisting in the budget process, provides recommendations, ensuring compliance to departmental budget initiatives, reporting budget concerns to manager.
• Responsible for monitoring and managing the property Facebook, Instagram, Twitter pages.
• Maintains daily assigned workflow and follows through with execution of organic and paid social media.
• Develops, schedules, and monitors all Social Media feedback and content and responds in accordance with response rule best practices as set forth by corporate marketing or industry standards.
• Assists with Social Media creative design workflow, feedback, and placement.
• Responsible for social media posting strategy logic and implementation.
• Creates and maintains Social Media assets and promotions in support of on-property initiatives.
• Utilizes measurement tools to quantify and grow Social Media presence.
• Adheres to scheduling and coordinates with leader any scheduling concerns, with attention to guest satisfaction.
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise. 
• Assists marketing department as needed, including acting as an ambassador to the property, servicing high value guests and assisting in promotional events.
• Responsible for analytics code and tagging implementation in accordance with analytics measurement strategy.
• Responsible for content creation coordination such as scheduling video shoots, coordinating materials with category experts\talent.
• Identifies content needs for properties such as video needs, possible entertainment ideas, info graphics, etc.
• Responsible for managing the updates on website and other business platforms that communicates hours of operations, promotions, and other aspects as requested.
• Manages the communication tools for the property. These consist of social media messaging, responding to questions and managing the general email inbox.
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to management.
• Maintains strict confidentiality in all departmental and company matters.

QUALIFICATION REQUIREMENTS  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s Degree (B.A./B.S.) in marketing or related field; minimum of two years’ interactive marketing and social media experience; or equivalent combination of education and experience. Gaming experience highly preferred but not required.
• Must have experience with photo/video design programs, and familiarity with social media tools.
• Must have proven ability in web copy and managing large scale, social media accounts.
• Must have excellent verbal, written, and interpersonal skills.
• Must have technical proficiency and knowledge in Microsoft Applications (Word, Excel, and Outlook).
• Possess excellent oral and written communication skills; strong client interface and presentation skills preferred.
• Must have demonstrated ability to drive toward results.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.

LANGUAGE SKILLS

Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision. The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 30 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is frequently exposed to moving mechanical parts, risk of electrical shock, and vibration.  The noise level in the work environment is usually moderate.

Employee could be exposed to an environment containing unrestricted second-hand tobacco smoke.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer