Vice President of Marketing - Multi-Property

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. 

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• Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value.
• Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
• Drives improved program results in all areas of responsibility through staff development and training programs, and established methods, procedures, and guidelines to maintain desired standards and high quality service; monitors results through inspection, evaluation, and analysis.  Makes changes if necessary to achieve end result. 
• Responsible for assessing, anticipating, and reacting to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions.
• Leads departments through active participation. 
• Management accountability for all team members for day to day and long term operations to include hiring, training, and developing employees which includes coaching, mentoring, and appropriate performance management up to and including separation. 
• Ensures appropriate iT resources are available to run programs. 
• Familiarization with all company brand programs and systems and provides input to improve brand direct marketing efforts. 
• Responsible for the overall integrity of daily operations, offers, and customer database information.
• Financial results that meet or exceed budget expectations for revenue generation and cost control.
• Maintains compliance with all regulatory, governmental, and safety requirements.
• Responsible for development of team to include completion of all required training and knowledge of all policies and procedures relating to their positions.
• Maintains compliance with policies and procedures.
• Performs all other related and compatible duties as assigned.

• Bachelor’s degree (B.A./B.S.) from an accredited four-year college or university; MBA required.
• Five years of progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation.
• Must be proficient in Microsoft Office applications (Excel, Access, Word). 
• Ability to understand and analyze Budget and P&L Statements and competitive information and develop plans with measurable results. 
• Proven managerial and critical thinking skills required.
• Must possess excellent employee relations skills.
• Good oral and written communication skills; must be fluent and literate in English.
• Ability to respond calmly and make rational decisions when required. 
• Teamwork-ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.

SUPERVISORY RESPONSIBILITIES                    

This job may or may not have supervisory responsibilities. 

• Responsible for staff development and training programs. 

• Responsible for rewards and recognition program to maximize employee engagement. 
• Evaluates team members within department and delivers constructive feedback to team members in regards to performance. 
• Provides recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning and directing work) to meet business needs. 
• Manages work procedures and expedites workflow. 
• Provides recommendation for employee performance (disciplining, coaching, and counseling). 

LANGUAGE SKILLS  

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required. 

REASONING ABILITY  

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. 

CERTIFICATES, LICENSES & REGISTRATIONS 

Employee must be able to qualify for licenses and permits required by federal, state and local regulations. Gaming License, and Nevada Alcohol Awareness Card are required. 

PHYSICAL DEMANDS   

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision. 

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces. 

WORK ENVIRONMENT 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud. Employee could be exposed to an environment containing unrestricted second hand tobacco smoke.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer