Social Media Specialist

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

• Maintain a strong presence and following on social networking sites such as X, Facebook, Pinterest, Instagram, YouTube, etc.

• Work with other members of the marketing department as well as other departments to gather data to develop conversational strategies, content and applications to drive community engagement on social pages and engagement back to their platforms.

• Independently provide and execute proactive project plans for improvement and areas of growth relevant to the strategies of casino. Lead projects from initial concept to implementation and coordinate the teamwork between different departments involved.

• Coordinate with the corporate office to implement company-wide project plans.

• Experiment with new and alternative ways to leverage social media activities.

• Monitor external blogs, social networking sites and forums and participate and manage the conversations as needed surrounding the company’s brand, its representatives and customers.

• Create, implement and track audience development strategies across targeted social media communities to build relationships and brand presence.

• Work flexible hours to assist in achieving efficient coverage monitoring various sites. 

• Ensure quality/conduct through the development of a comprehensive social media best practices plan and apply to all social media outlets.

• Make recommendations that ensure “integrated” campaign mindset (e.g. consistent messages and measurement planning) which may include search/banner advertising, social media, email marketing.

• Work with advertising to develop content and push out all electronic media to the required applications throughout the casino floor.

• Coordinate with traditional media, brand, teams, and promotions to ensure campaign details are shared internally. Be available to photograph events and promotions to be used in social media.

• Maintain and update website.

• Develop one presentation per quarter covering key performance improvement, developing benchmarks and highlighting specific needs in all areas of Social Marketing.

• Monitor existing campaigns to determine areas to increase ROI and review upcoming plans for relevancy and impact.

• Perform on-going research to identify tools, applications and technologies of emerging social media trends to connect, converse and share our story (including new methods of buying, targeting and tracking).

• Needs to be well-versed in Internet Marketing, Social Media promotional contests and software such as Sprout Social, video editing and Premier Pro.

• Complies with L’Auberge standards, guidelines, and objectives and maintains administrative processes to ensure proper planning and efficient operation of department functions.

WORKING CONDITIONS/ESSENTIAL FUNCTIONS

• Ability to use all equipment associated with the position, including but not limited to applicable software/programs, mobile to text, and other social software or devices.
• Ability to review and comprehend reports and all other necessary documentation.
• Ability to communicate effectively with guests, outside contacts, and all levels of employees.
• Ability to effectively and efficiently move around all work areas.

JOB QUALIFICATIONS

• A college degree in Business, Communications, Design or Marketing preferred.
• 2+ years in internet marketing, email marketing, internet media placement, marketing analysis or website management experience.  Desirable past business experience includes: social marketing, search engine marketing, internet agency or internet project management.
• The candidate must be able to work on multiple high priority projects concurrently.  Candidate should be detail oriented, self-motivated and able to handle and prioritize multiple tasks. The candidate should also be comfortable in a consultant/customer service role with experience reviewing analytics as this is core to the role.
• Strong knowledge and understanding of Internet. Ideal candidate will have experience in combinations of Internet, new media and/or product development - extreme familiarity with social networking, the blogosphere and search tools.
• Proven ability to successfully manage multiple, disparate streams of work in a challenging, dynamic environment. 
• MUST have excellent WRITTEN and oral communication skills and able to comfortably communicate to all levels of the organization providing appropriate problem resolution.
• Strong analytical and project management skills
• Must possess expert level skills with Microsoft Office and Adobe Creative Suites.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer