Director Marketing

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

• Develops and executes strategic marketing direction to include marketing reinvestment, direct marketing, advertising, public relations/community relations, and entertainment for the properties which generates trial and builds long term relationships with customers and strengthens the brand value.
• Develops and implements annual marketing plan for the property that supports the overall brand strategy for the company.
• Drives improved program results in all areas of responsibility through staff development and training programs, and established methods, procedures and guidelines to maintain desired standards, and high quality service, then monitors results through inspection, evaluation and analysis. Makes changes if necessary to achieve end result.
• Responsible for assessing, anticipating and reacting to the competitive marketplace in regard to marketing strategies, programs, campaigns, and promotions.
• Lead departments through active participation.
• Management accountability for all team members for day to day and long term operations to include hiring, training and developing employees which includes coaching, mentoring and appropriate performance management up to and including separation.
• Ensures appropriate IT resources are available to run programs .
• Familiarization with all company brand programs and systems and provides input to improve brand direct marketing efforts.
• Responsible for the overall integrity of daily operations, offers and customer database information, maintain compliance with policies and procedures.
• Presents oneself as a credit to the company and encourages others to do the same.
• This job description is not intended to be all-inclusive and team members may also be asked to perform other reasonable related duties as assigned. Hollywood Gaming at Mahoning Valley Race Course reserves the right to revise or change job duties and responsibilities as the need arises with appropriate notification to Team Members. 

Qualifications: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be proficient in Microsoft applications Excel, Access, Word, Outlook.
• Demonstrated ability working with database software.
• Ability to understand and analyze Budget & P&L Statements, competitive information and develop plans with measurable results.
• Proven managerial and critical thinking skills required.
• Well-developed guest and employee relations skills.
• Ability to respond calmly and make rational decisions when required.
• Measurable objectives as defined on annual Performance appraisal.
• Ability to work collaboratively with other departments and leaders to complete property/corporate initiatives and effective day to day operations.
• Financial results that meet or exceed budget expectations for revenue generation and cost control
• Compliance with all regulatory, governmental, and safety requirements.
• Development of team to include completion of all required training and knowledge of all policies and procedures relating to their positions.
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment.
• Other duties, as needed.

Supervisory Responsibilities: This job has supervisory responsibilities.                                     

• Responsible for staff development and training programs.
• Responsible for rewards and recognition program to maximize employee engagement.
• Evaluates team members within department and delivers constructive feedback to employees in regard to performance.
• Determines recommendation for staffing (including interviewing and hiring) and scheduling (planning, assigning, and directing work) to meet business needs.
• Determines work procedures and expedites workflow.
• Responsible for employee performance disciplining, coaching, counseling.

Education and/or Experience: Education and/or Experience: Bachelor’s degree from an accredited four-year college or university; MBA required; Five years progressively more challenging experience in a senior marketing role with direct responsibility for revenue generation; or equivalent combination of education and experience. 

Language Skills: Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

Mathematical Skills: Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to perform these operations using units of America money and weight measurement, volume and distance. Possess ability to operate an adding machine and have basic computer skills.

Reasoning Ability: Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

Certifications, Licenses, Registrations: Employee must be able to qualify for licenses and permits required by federal, state and local regulations.

Must possess a valid driver’s license and have acceptable driving history as determined by Penn National Gaming’s auto insurance carrier.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

Physically mobile with reasonable accommodations including ability to push, pull, carry and lift up to 25 lbs., and the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces. Team Members must be drug free.

Work Environment: The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The noise level in the work environment is usually moderate.
• All Team Members at Hollywood are under surveillance and audio surveillance in limited areas. Performance may be observed and recorded.
• Employee could be exposed to an environment containing unrestricted second-hand tobacco smoke.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer