Social Media Assistant Manager

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

Position Summary:

The Social Media & Marketing Operations Manager is responsible for developing and executing comprehensive social media strategies across a multi-property region. This role ensures alignment with brand vision, drives guest engagement, and supports marketing and operational goals through digital platforms and content creation.

Key Responsibilities:

Strategic Planning & Execution

• Develops, implements, and manages operational goals, tracking performance and profitability within the assigned area.
• Designs and executes both organic and paid social media strategies tailored to each property while maintaining brand consistency.
• Creates and manages a content calendar for paid and organic social media campaigns.

Content Creation & Community Engagement

• Attends on-site events and promotions to capture engaging content, interact with guests, and enhance brand visibility.
• Writes compelling copy and designs visual content for organic social media posts.
• Maintains and updates property social media accounts (Facebook, Instagram, Twitter), ensuring timely and relevant content.

Collaboration & Communication

• Meets regularly with property leadership and participates in marketing meetings to align digital strategies with overall property goals.
• Collaborates with internal departments and external vendors to ensure timely, accurate, and cost-effective campaign execution.
• Coordinates with the Corporate Design Studio to access professional photography and ensure proper usage rights.

Monitoring & Analytics

• Monitors and responds to online reviews, managing the property’s digital reputation.
• Conducts social media and market research to inform strategy and provide actionable insights.
• Delivers performance reports and analytics for organic social media, adjusting strategies as needed.

Operational Support

• Assists in the departmental budgeting process, providing recommendations and ensuring adherence to financial guidelines.
• Submits advertising and media requests through InMotion in partnership with the property marketing team.
• Ensures all tasks and content are delivered on schedule in accordance with the content calendar.

Guest Experience & Compliance

• Enhances guest interactions by offering friendly greetings, directions, and assistance, creating a welcoming and upbeat environment.
• Upholds superior customer service standards in line with company values.
• Ensures compliance with all regulatory requirements and reports potential issues to Executive Management or the General Manager.
• Maintains strict confidentiality in all company and departmental matters.

Additional Duties

• • Performs other related duties as assigned to support the success of the marketing and operations team.

Qualifications & Skills

• • Proven experience managing communications across multiple channels, including direct mail, email, and social media.
  • Strong understanding of social media platforms and best practices for engagement and content strategy.
  • Exceptional verbal, written, and interpersonal communication skills.
  • Proficient in Microsoft Office applications, including Word, Excel, and Outlook.
  • Familiarity with marketing tools such as InMotion and Social Studio is highly preferred.
  • Strong client-facing and presentation skills, with the ability to effectively communicate with diverse audiences.
  • Skilled in delivering clear, confident presentations and responding to questions from managers, clients, customers, and the public.
  • Demonstrated ability to resolve conflicts and address guest or team concerns with diplomacy and professionalism.
  • Solid mathematical skills, including the ability to calculate rates, ratios, percentages, and interpret data visualizations such as bar graphs.
  • Results-driven mindset with a proven ability to meet goals and deliver outcomes efficiently.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer