Brand Manager

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

As our Brand Manager, you’ll be the go-to expert for brand consistency across our portfolio. You’ll lead with clarity, collaborate across teams, and ensure every campaign, platform, and property reflects the PENN standard—bold, fun, polished, and unforgettable.

• Own and manage the editorial calendar across PENN Entertainment, PENN Play, and all sub-brands.
• Lead and coordinate corporate marketing campaigns that move the needle.
• Serve as the project intake lead for owned channel campaign strategies from Corporate Marketing stakeholders—gathering insights, alignment, and setting the stage for execution.
• Offer consumer-first feedback on campaign concepts and tactical plans.
• Build clear, actionable briefs that guide teams and drive results.
• Keep internal and external teams aligned, informed, and ready to deliver.
• Monitor timelines, flag risks, and keep projects moving forward.
• Be a central point of contact for follow-ups with agencies, partners, and internal teams.
• Support the marketing team with organizational and project management tasks related to the brand like scheduling, reporting, and documentation.
• Lead brand training sessions for property marketers and operators to ensure alignment and excellence.
• Conduct brand audits across digital and physical channels to ensure every touchpoint is on-brand.
• Partner with legal to manage brand IP and trademark usage.

• Bachelor’s degree in Brand Marketing, Communications, Advertising, or a related field.
• 5+ years of experience in an in-house marketing team or agency setting.
• Proven ability to lead cross-functional projects and drive alignment.
• Sharp critical thinking and creative problem-solving skills.
• Strong communication, organization, and time management abilities.
• Comfortable juggling multiple priorities and shifting timelines.
• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint).
• Deep understanding of digital and traditional media workflows.
• Confident presenting to and collaborating with executives, clients, and partners.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer