FUNCTION AND SCOPE
The Director of Player Development oversees VIP player experience and Player Development operations at River City Casino Hotel; a 90,000 square foot gaming floor with a luxurious 200 room hotel, 1400 seat entertainment center with an assortment of dining options plus a sports book planned for 2025. They will drive revenue growth while optimizing reinvestment and executing enterprise-wide VIP initiatives. The Director of PD will ensure strong employee and guest engagement while managing a dynamic team across premier gaming, hospitality, and entertainment complex.
ESSENTIAL DUTIES AND RESPONSIBILITIES
The following and other duties may be assigned as necessary:
- Directs the overall operation and Player Development team of the Player Development department. Develops, implements and manages operational and financial goals for the PD department.
- Hires, trains, motivates, evaluates and directs team members to in accomplishing individual, department and property goals.
- Builds loyalty and develops sustained effective relationships among valued VIP customers; establishes and maintains relationships with industry influencers and key community and strategic partners.
- Responsible for preparing, monitoring, and adhering to departmental budgets. Reports budget concerns / deviations to the VP of Marketing and finance leaders.
- To ensure effective control of marketing results, take corrective action within designated budgets
- Monitors and evaluates all department programs, events and special projects to ensure achievement of department goals and contribution to company profitability.
- Leads and promotes exceptional guest service aligned with company standards, ensures team compliance, addresses service issues, and drives achievement of departmental ACES service goals.
- Leverage analytical tools to maximize hotel and food and beverage products for VIP guest engagement.
- Designs and oversees customer service programs focused on VIP player engagement, recognition, and brand loyalty driving activation of new VIPs and reactivation of dormant ones. Continuously monitors and adapts strategies to outperform local competition, with a focus on expanding VIP market share in Greater St. Louis.
- Represent the Brand in the community at local festivals and networking events.
- Drive strategies that amplify brand awareness, engagement and sales across international communities, while balancing cross-cultural sensitivity and hands-on execution.
- Represents the brand with local business and at events to strengthen community presence.
- Develop and execute strategies that boost brand awareness within diverse communities; drive engagement, and revenue growth, with attention to cross-cultural relevance and market-specific execution.
- Other duties as assigned.
