Marketing Manager (FT)

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

Essential Duties and Responsibilities:

The following and other duties may be assigned as necessary:

• Responsible for supervising and managing staff in the following areas of the Marketing Department:  advertising, promotions, special events/entertainment, social media, etc).   Develops, implements and manages operational goals and monitors achievements of performance and profit objectives in defined area.
• Create effective and efficient schedules, while maintaining labor costs, meeting staffing objectives and achieving guest satisfaction.
• Responsible for assisting in the budget process for the department and provide recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager. 
• Enthusiastically supports, actively promotes, and demonstrates superior customer service in accordance with department and company standards and programs.  Ensures customer service standards are followed by all team members and addresses issues as they arise.  Responsible for the overall achievement of department customer service goals.
• Enhance guest interactions by providing a friendly greeting, offering directions, answering questions, making announcements, and creating an upbeat and positive atmosphere.
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management / GM.
• Maintains strict confidentiality in all departmental and company matters.

 Advertising:

• Responsible for the management of all marketing support services to include advertising, public relations, and internal department requests. Responsible for press releases and media correspondence in relation to marketing programs or property advertising.
• Manages relationships with outside vendors to ensure timely, accurate, and cost effective production campaigns.

Promotions:

• Responsible for the management of all property Promotions to include slot tournaments, brand promotions and VIP events. Creates strategic plans and calendar for promotions and host goals. Manages oversight of media used to communicate current and upcoming promotional efforts for the guests, team members, and regulatory agencies.

Social Media / Digital:

• Responsible for managing and overseeing the marketing efforts for all communication efforts for the company in the social media sphere, with a consistent and appropriate voice. Ensure social media and web is monitored for opportunities to engage in active and relevant conversations about the property. Manage overall brand on social media and create on line marketing strategies.

Special Events/Entertainment:

• Responsible for planning and organizing the regularly scheduled entertainment acts for all performances on property. Dress in appropriate uniform/attire based upon event/venue, occasionally a costume may be used.
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Qualification Requirements: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing, finance or related field; five years progressively more challenging leadership roles in marketing or operations; or equivalent combination of education and experience. Experience in multiple communication channels including direct mail, e-mail and social media required.
• Must have excellent verbal, written, and interpersonal skills.
• Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
• Strong client interface and presentation skills preferred.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
• Must have demonstrated ability to drive toward results.

Certificates, Licenses, Registrations:

• Employee must be able to qualify for licenses and permits required by federal, state and local regulations. 
• Must obtain a First Aid/AED certification.  Must successfully complete C.A.R.E or TIPS training.

Work Environment:

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.
• Employee could be exposed to an environment containing unrestricted second hand tobacco smoke.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via ESPN BET™ and theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer