Assistant Advertising Manager

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

• • Supports and administers operational goals and monitors achievements of performance and profit objectives as it pertains to Advertising in the Marketing Department.   
  • Partners with the Advertising Manager to develop, implement and execute strategies for direct marketing campaigns and guest communication.  
  • Partners with the CRM team to create requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment, and sponsorships through all direct response marketing mediums. 
  • Partners with creative team to develop, produce, and proof direct/ Digital marketing collateral. 
  • Maintains the on-property collateral planner to ensure timely updating of all property signage installs.  
  • Provides input and ideas on social media plans, posts, and creative assets. 
  • Partners with the Advertising Manager to ensure database marketing campaigns are delivered on time and on budget.  
  • Assists the Advertising Manager with identifying advertising opportunities including sponsorships and public and community outreach 
  • Assists the Advertising Manager with crafting press releases and media correspondence in relation to marketing programs and sponsorships or property advertising. 
  • Responsible for assisting in the budget process for the department and providing recommendations; ensuring compliance to departmental budget initiatives; reporting budget concerns to manager.   
  • Responsible for tracking expenses related to direct marketing programs and Advertising cost.  
  • Addresses guest and team member requests related to direct marketing initiatives.  
  • Manages relationships with outside vendors to ensure timely, accurate and cost-effective production campaigns. 
  • Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Management/ Executive Management / GM.  
  • Maintains strict confidentiality in all departmental and company matters.  
  • Assists with various marketing projects and promotions as needed.  
  • Assists with the printing of on property signage.  
  • Processes internal job requests from other departments. 

   

• Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing or related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and/ or two years of Marketing experience.  

• Must have excellent verbal, written, and interpersonal skills.  

• Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, PowerPoint, and Outlook) 

• Experience with Adobe Creative Suite, InDesign, and/ or Canva. 

• Strong client interface and presentation skills. 

• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner. 

• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. 

• Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs. 

• Must have demonstrated ability to drive toward results. 

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer