Advertising Administrator

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

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SUMMARY

The Advertising Administrator is responsible for partnering with the Advertising Manager and Assistant Advertising Manager to create, compile, maintain, submit, and approve advertising as it applies to property collateral and all property print mediums, including but not limited to billboards, radio/television, magazines, newspaper, any on property print/digital, website and social platforms as requested. Frequent, independent decisions are necessary, and the ability to ensure compliance with all WV Lottery Advertising Guidelines and Responsible Gaming Guidelines. The Advertising Administrator implements and tracks the rotation of all on-property collateral to ensure it remains relevant. Additionally, the Advertising Administrator tracks and coordinates with corporate creative and property needs for all Corporative Initiatives and rebranding. The Advertising Administrator will partner with the Corporate CRM Team to create direct mail and email drop sheet (production schedule) monthly for all property correspondence to customers and their respective distribution date, as well as qualifying criteria, to ensure that all direct mail and email arrive on time.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following and other duties may be assigned as necessary:

• • Supports and administers operational goals and monitors achievements of performance and profit objectives as it pertains to Advertising in the Marketing Department.
  • Partners with the Assistant Advertising Manager and Advertising Manager to develop, implement and execute strategies for direct marketing campaigns and guest communication.
  • Partners with the CRM team to create requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment, and sponsorships through all direct response marketing mediums.
  • Partners with creative team to develop, produce, and proof direct/ Digital marketing collateral.
  • Maintains the on-property collateral planner to ensure timely updating of all property signage installs.
  • Partners with the Advertising Management team to coordinate social scheduling, creative assets, website updates and reputation management platforms.
  • Partners with the Advertising Management team to ensure database marketing campaigns are delivered on time and on budget.
  • Responsible for tracking expenses related to collateral printing and Advertising cost.
  • Addresses guest and team member requests related to direct marketing initiatives.
  • Manages relationships with outside vendors to ensure timely, accurate and cost-effective production campaigns.
  • Responsible for ensuring regulatory compliance within area of responsibility and reporting potential issues to Management/ Executive Management.
  • Maintains strict confidentiality in all departmental and company matters.
  • Assists with various marketing projects and promotions as needed.
  • Responsible for unpacking all on property signage and displaying it on the casino floor.
  • Assists with the printing of on property signage.
  • Processes internal job requests from other departments.

QUALIFICATION REQUIREMENTS  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• • Bachelor’s degree (B.A./B.S.) from four-year college or university in marketing or related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and/ or two years of Marketing experience.
  • Must have excellent verbal, written, and interpersonal skills.
  • Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, PowerPoint, and Outlook)
  • Experience with Adobe Creative Suite, InDesign, and/ or Canva.
  • Strong client interface and presentation skills.
  • Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.  Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
  • Must have demonstrated ability to drive toward results.

SUPERVISORY RESPONSIBILITIES    

This position has no supervisory responsibility.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

For every year of employment, Employee must:

1. Obtain and maintain a license by the WV Racing Commission and/or WV Lottery as may be required for this position.
2. Successfully complete and maintain certification in the Beverage Service Program (TIPS) as may be required for this position.
3. Possess a valid driver’s license and have acceptable driving history as determined by Penn National Gaming’s auto insurance carrier.

PHYSICAL DEMANDS 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually very loud.

Employee could be exposed to an environment containing unrestricted secondhand tobacco smoke.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

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Equal Opportunity Employer