Promotions & Events Manager

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits—such as day-one medical coverage, 401(k) matching, and annual performance bonus—may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Click HERE to discover how we empower team members to grow, thrive, and advance in their careers.

• Lead the creation, development, execution, and management of all property promotions and events, including slot tournaments, brand promotions, drawings, gift giveaways, property-wide events, and VIP experiences.

• Develop strategic promotional plans, reinvestment strategies, and annual/monthly promotional calendars to support revenue growth and departmental KPI targets.

• Prepare pro formas to determine promotional value and feasibility; perform post-event analysis to evaluate performance, profitability, and future opportunities.

• Ensure all promotions and events operate in accordance with official rules, internal controls, departmental procedures, and gaming commission regulations.

• Partner with Compliance to ensure timely and accurate submission of all promotional rules and documentation.

• Collaborate with internal departments—such as Food & Beverage, Décor, Construction, Database Marketing, Advertising, and others—to plan, support, and execute promotional and special event needs.

• Develop, maintain, and distribute internal marketing calendars and promotional communication schedules.

• Oversee digital signage and electronic content planning to ensure clear, timely, and effective communication to guests and team members.

• Manage all electronic content requests through the full production cycle, ensuring timelines, priorities, and deliverables are met.

• Assist in the departmental budget process, provide recommendations, ensure adherence to budget initiatives, and report variances or concerns to leadership.

• Staff, schedule, train, evaluate, and develop team members; recommend wage increases, promotions, disciplinary actions, and other employment decisions.

• Host guests during promotions and special events, ensuring their needs are met within program guidelines and that a positive, memorable experience is delivered.

• Enhance guest interactions by providing greetings, answering questions, offering directions, making announcements, and maintaining an upbeat, professional atmosphere.

• Research, negotiate, and secure external vendors to support promotions and events; oversee the execution of vendor contracts and manage prize insurance needs.

• Determine equipment and inventory needs for all promotions and events; ensure timely procurement, upkeep, and maintenance of necessary assets.

• Monitor operational goals, track promotional performance, and ensure departmental processes support property-wide objectives.

• Review media and advertising materials to ensure accurate communication of current and upcoming promotions.

• Communicate effectively with leadership, departments, and team members to support operational planning and resolve guest or employee concerns.

• Maintain strict confidentiality in all departmental and company matters.

• Demonstrate and promote superior customer service and serve as a goodwill ambassador for the property and Penn Entertainment.

• Efficiently organize, prioritize, and manage a high-volume workload with competing deadlines.

• Assist the broader Marketing team with the execution of marketing programs as needed.

• Perform other duties as assigned by management.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age. 

• Must have excellent verbal, written, and interpersonal skills.
• Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, and Outlook).
• Strong client interface and presentation skills preferred.
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
• Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner.
• Must have demonstrated ability to drive toward results.

We’ve grown to become the leading provider of integrated entertainment, sports content, and casino gaming experiences thanks to our 43 destinations across North America, online sports betting and iCasino via theScore Bet Sportsbook and Casino®.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet. 

We're changing entertainment. Follow us.

Equal Opportunity Employer